Project Description

Creating A Great Webinar

Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Your participants will develop the skills needed to promote, host, or facilitate a great Webinar for your company. Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.

COURSE OBJECTIVES

Research has consistently demonstrated that when clear goals are associated with learning that the learning occurs more easily and rapidly. With that in mind, let’s review our goals for the course. By the end of this course, you will be able to:

    • Define webinars and their purpose
    • Choose the best formats
    • Prepare for webinars
    • Avoid common mistakes
    • Understand how to interact with the target audience
    • Follow up successfully
Module One: Getting Started

  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Action Plans and Evaluations

Module Two: What Can a Webinar Do?

  • Marketing to Prospective Customers
  • Training or Teaching
  • Demonstrations and Presentations
  • Information Sharing
  • Case Study
  • Module Two: Review Questions

Module Three: Successful Webinar Criteria

  • Passion and Enthusiasm
  • Value
  • Knowing Your Target Audience
  • Grab and Keep Attention
  • Case Study
  • Module Three: Review Questions

Module Four: Find the Right Format

  • Tailor It To Your Audience
  • Pre-Recorded
  • The Live Webinar
  • Two Person Team
  • Case Study
  • Module Four: Review Questions

Module Five: Marketing and Social Media

  • Blog Posts and White Papers
  • Email Marketing
  • Offer an Exclusive Deal
  • Hashtags
  • Case Study
  • Module Five: Review Questions

Module Six: Drive Up Registration

  • Avoiding SPAM Filter
  • A Great Title
  • Solicit Questions
  • The Registration Page
  • Case Study
  • Module Six: Review Questions
Module Seven: Leading up to Your Webinar

  • Reminder Emails
  • Practice and Rehearse
  • Test Your Technology
  • Insert Solicited Questions
  • Case Study
  • Module Seven: Review Questions

Module Eight: Presentation Tips

  • Show, Don’t Tell
  • Sharing Your Desktop
  • Strong Visuals
  • Script It
  • Case Study
  • Module Eight: Review Questions

Module Nine: Interacting With Your Audience

  • Polling and Surveys
  • Answer Solicited Questions
  • Activities
  • Q&A Session
  • Case Study
  • Module Nine: Review Questions

Module Ten: Mistakes To Avoid

  • Technical Issues
  • Ignoring Your Audience
  • Audience Not Participating?
  • Timing
  • Case Study
  • Module Ten: Review Questions

Module Eleven: Post Event

  • Contact No Shows
  • Follow Up Email
  • Call To Action
  • Make it Easy to Share
  • Case Study
  • Module Eleven: Review Questions

Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

Creating A Great Webinar

Inspired By Excellence & Innovation

COURSE TUTORS

EMERSON BURNS
EMERSON BURNSCourse Tutor
Students interact with each other and their tutors continuously through various online forums which foster a strong sense of community at Talent Studio.
CHUMASANDE NDUBELE
CHUMASANDE NDUBELECourse Tutor
Talent Studio has an intake of 200 students on targeted courses. I present two webinars a week per course. Participation during these sessions are always amazing.
PHOENIX MILLS
PHOENIX MILLSCourse Tutor
I am always inspired being part of a team of professional academic and administrative support staff who are passionate about developing people.

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